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World Academy of Sport

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World Academy of Sport 2020

World Academy of Sport

iLife Centre

Route Suisse 8A

1163 Etoy

Switzerland

World Academy of Sport

Stanlo House

52 Granby Row

Manchester

M1 7AY

UK


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Many activities have been established to support the IOC’s Games Department and OCOGs through applying several WAoS methodologies. For example, The Games Experience Programme, developed to provide unique behind the scenes learning for the major event industry, Learning Pathways have been established and implemented in OCOGs along with online learning, case studies, train the trainer and executive education programmes among others and all underpinned by ‘Censeo’, the WAoS Learning Platform.


OGKM evolved in 2020 to now be known as Information, Knowledge and Games Learning (IKL). This evolution provides a refreshed focus on learning for the future of Games Management activities. 

OUTCOMES

SOLUTION

Through planning with WAoS over 18 months, a strategy was constructed to develop the Olympic Games Learning Model (OGLM) to better service each respective Organising Committee of the Olympic and Paralympic Games (OCOG) and instil a passion for ‘learning and sharing’. Subsequent to the strategy development, WAoS has worked as the education provider to OGKM to develop and implement a number of learning services across the IOC Games Management Team and with future OCOGs.

BUSINESS CONTEXT

Information, Knowledge and Games Learning (IKL)

Formerly Olympic Games Knowledge Management (OGKM), this area of the International Olympic Committee was responsible for the capture, configuration and disemination of knowledge related to Games delivery. Following London 2012, OGKM was poised to embark on a new strategy, namely OGKM 3.0. Learning was an important aspect that was focused on within the natural evolution of OGKM, and therefore a conversation with WAoS was instigated to develop this new approach.

Games Campus

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      Our Projects:

          Information, Knowledge and Games Learning  (IKL)

              IPC Academy Excellence Programme

                  IPC Academy Inclusion Summit

                      Player Pathway Programme

                          FIBA

                              Here is a diverse selection of various projects that we have created and delivered

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                              Bahrian Olympic Committee (BOC)

                                  Sports Authority of Thailand

                                      IPC Academy

                                          Badminton World Federation (BWF)

                                              International Tennis Federation (ITF)

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                                                  IPC Academy Inclusion Summit

                                                      IPC Academy Excellence Programme

                                                          Information, Knowledge and Games Learning (IKL)

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                                                              Games Campus

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                                                                  OUR PROJECTS

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                                                                  Athlete Pathway Programme

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                                                                      Our Projects:

                                                                          International Tennis Federation (ITF)

                                                                              Badminton World Federation (BWF)

                                                                                  IPC Academy

                                                                                      FIBA

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                                                                                          OUTCOMES

                                                                                          The 3x3 School Hoops pilot project garnered significant interest from 16 Greater Manchester area schools and considerable participation from both girls and boys. With the success of the 3x3 School Hoops Festival, social media coverage and Press Releases distributed through FIBA.basketball drew attention and impressions to the 3x3 School Hoops programme. The programme is now expanding through roll-out in other UK cities and other countries thereafter.

                                                                                          SOLUTION

                                                                                          Through WAoS’ longstanding relationship with the city of Manchester and the participation of Basketball England, the FIBA Academy (a joint venture between FIBA and World Academy of Sport) developed a 6 month programme, establishing a training framework to engage schools and develop resources for teachers and students to implement 3x3 in schools throughout the city. WAoS developed and delivered training sessions, learning materials, drills books, exercises and curriculums for physical education classes in local schools. The programme culminated in an outdoor 3x3 School Hoops festival hosted at Manchester City’s iconic Etihad Stadium on July 12 2019, with the participation of FIBA 3x3 skills gold medal winner Dahlia Monteiro.

                                                                                          BUSINESS CONTEXT

                                                                                          FIBA ACADEMY 3X3 SCHOOL HOOPS

                                                                                          With 3x3 basketball set to become the newest Olympic discipline at the Tokyo 2020 Olympic Games, the opportunity was there to create a grassroots mass participation programme engaging local schools, communities and the National Federation. The discipline, as the world’s most played urban team sport, provided an excellent platform to showcase WAoS’ People Development methodology, by training Ambassadors, Physical Education Coaches and students thereby increasing participation in youth sports and leveraging interest in 3x3 basketball locally.

                                                                                          Our Sports Partners:

                                                                                              Feedback throughout 2019 was extremely positive and the ITF has now embarked on further engagement with its members to make use of the tools that the ITF Academy provides.

                                                                                              OUTCOMES

                                                                                              SOLUTION

                                                                                              Following a selective competitive tender, WAoS was identified as the stand-out respondent to the requirements of the large technology project that was envisioned given our tried and tested learning platform, our understanding of the needs of international sport federations and our approach to partnership. The design of the ITF Academy was instigated which entailed the provision of a simple self-publishing eLearning SaaS solution, a complete rebuild of iCoach - with additional features to future proof the system - and an overhaul of coaching certification and on-court-assessments. Naturally, the approach was undertaken in a responsive context with the site now recognised as significant in the digital portfolio of the ITF. It was also the first partnership to apply the new ITF brand allowing a partner to implement this for the first time.


                                                                                              BUSINESS CONTEXT

                                                                                              International Tennis Federation (ITF)

                                                                                              The ITF recognised the need to update its coaching processes to better utilise digital technologies and further enhance its service offering to all member nations. Additionally, its successful but dated iCoach platform (which provided rich video content and resources to tennis coaches around the world), was increasingly becoming difficult to maintain given technologies had moved on dramatically from when it was first developed in the mid-2000s.

                                                                                              Following the successful Observers Programmes in Beijing 2008 and Vancouver 2010, the IPC Academy identified that there was a broader group of organisations and individuals that could be serviced through an expanded programme and also enhance the existing offering of the Observers Programme. Traditionally, the Observers Programme was delivered throughout the Paralympic Games and provided the opportunity for future OCOGs, Bid Cities and other Paralympic event organisers to see ‘behind the scenes’ and hear from OCOG leaders and other experts in order to better understand Games operations.


                                                                                              Meanwhile, the Games Experience programme(GEP) is an integrated education journey coordinated by WAoS for future OCOGs. The GEP provides anopportunity for individuals to participate in a structured, tailor-made programme, which allows OCOGs to not only witness and observe real Games-time operations, but to have access to the various managers and knowledgeable staff to enhance their learning process.

                                                                                              Due to the success of the GEP, the IOC has integrated its former Observers Programme into the framework of the Games Campus concept. The GEP is now delivered as one continuous learning opportunity from before the Opening Ceremony of the Olympic Games right through to the Closing Ceremony of the Paralympic Games. WAoS works with both the IOC and IPC to deliver this important operation over a 60-day period.

                                                                                              OUTCOMES

                                                                                              SOLUTION

                                                                                              Leading into London 2012, the IPC Academy under took an overhaul of the offering to provide enhanced activities throughout the Observers Programme, a new GEP for suppliers, governments and others interested in the mega event industry and an Inclusion Summit all within the banner of a ‘Games Campus’. The three programmes facilitated a variety of activities. For example, the Observers Programme remained focused on Games Operations, the GEP focused on strategic decision making around the Games that impacted broader communities, whilst the Inclusion Summit focused on the policy level that would provide a lasting legacy from the Paralympic Games.


                                                                                              BUSINESS CONTEXT

                                                                                              Games Campus

                                                                                              The Inclusion Summit has become an important fixture throughout the Paralympic Games, and presenters have included political ministers, representatives of the World Bank, UN Secretary General and US State Department among many others. During the Rio 2016 Inclusion Summit, the conversation was taken much wider through social media where #InclusionSummit trended as number three across both days of the Summit on Twitter.

                                                                                              OUTCOMES

                                                                                              SOLUTION

                                                                                              The IPC Academy Inclusion Summit was created as an important activity to bring together leaders of industry to showcase the work implemented across Host Cities and Countries as a result of the Paralympic Games. The Summit ensures that this important topic of inclusion and accessibility has a voice throughout the Paralympic Games at the highest levels of government, industry and communities whilst the world is watching and also gathered in the Host City.


                                                                                              BUSINESS CONTEXT

                                                                                              IPC Academy Inclusion Summit

                                                                                              Leading into the London 2012 Paralympic Games, the IPC recognised the work that had been proactively achieved by the OCOG in relation to inclusion and accessibility. It was an important time for the Paralympic Movement to extend its brand positioning and to actively push the message of what the Paralympic Games could achieve for social inclusion.

                                                                                              There has been consistent reference to the IPC Academy Excellence Programme across numerous Games editions at the official Games Debrief. Senior OCOG leaders have praised the inspirational programme as a key contributor to the success and product growth of the Paralympic Games and of their teams.

                                                                                              OUTCOMES

                                                                                              SOLUTION

                                                                                              Throughout 2009 and 2010, thorough planning was undertaken by the IPC Academy (an educational division created in 2009 as a partnership between the IPC and WAoS), with Sochi 2014 and the IPC to create a number of workshops which would take the OCOG through key learnings and inspire its people to deliver an exceptional games.


                                                                                              Following this initial roll out of what was called the IPC Academy Excellence Programme, all subsequent OCOGs have been fortunate to receive this learning programme which is unique in its structured and coordinated approach to deliver near market insights within an educational framework. The programme continues to this day and plays an important role in the ongoing integration between IOC and IPC operations.

                                                                                              BUSINESS CONTEXT

                                                                                              IPC Academy Excellence Programme

                                                                                              Following the Beijing 2008 Paralympic Games, the International Paralympic Committee (IPC) looked to leverage long term opportunities that would further grow and enhance the Games. With Vancouver 2010 already close to delivery and London 2012 well progressed in its planning, a longer term strategy was taken to begin engagement with Sochi 2014. This aimed to implement a coordinated learning pathway over a number of years to identify how Sochi 2014 could maximise the opportunity of the Paralympic Winter Games.

                                                                                              The IPC Academy has now positively impacted hundreds of NPC administrators, thousands of OCOG staff and tens of thousands of Games volunteers over the past decade. The diversity of activities across the IPC Academy portfolio reflect the core values of the Paralympic Movement


                                                                                              OUTCOMES

                                                                                              SOLUTION

                                                                                              A partnership with WAoS created the IPC Academy to develop various education frameworks and structures in order to help the IPC to achieve its strategic priorities. This involved many projects being established with sustainable structures which have gone on to become embedded in the Paralympic Movement. This includes activities across Games management such as the Excellence Programme and Games Campus, NPC development programmes in partnership with the Agitos Foundation, and technical programmes for classifiers and technical officials.


                                                                                              BUSINESS CONTEXT

                                                                                              IPC Academy

                                                                                              The International Paralympic Committee (IPC) is a unique organisation as the custodian of the Paralympic Games, governs a number of Paralympic Sport disciplines and is governed through a diverse membership of National Paralympic Committees (NPCs), International Federations (IFs) and International Sport Organisation for Disabled (ISODs). In the mid-2000s,the IPC realised that it needed an education partner that understood international sport and could assist it in its future development given its limited resources and small but committed staff headcount.

                                                                                              Over the years, the SAT Sports Leaders Programme has grown in reputation and is recognised as the preeminent sport programme in Thailand open to NF board member/staff and senior SAT leadership. It has now been delivered for over a decade, and due to its success, SAT has further expanded its education offering to the national sport community in Thailand through additional WAoS education programmes and study tours.

                                                                                              OUTCOMES

                                                                                              SOLUTION

                                                                                              Following discussions between SAT and WAoS, the SAT Sports Leaders Programme was launched with the aim of enhancing the capability of sport administration throughout Thailand and introducing international excellence in its approach. The programme focuses on sports leadership, national federation(NF) management, sport master planning and athlete pathway development.

                                                                                              WAoS also worked with SAT and the Thailand Olympic and Paralympic Committees to identify and structure a longitudinal relationship with Manchester City Council in the lead up to London 2012. This involved several years of cooperation culminating in pre-Games training camps in Manchester.


                                                                                              BUSINESS CONTEXT

                                                                                              Sport Authority of Thailand (SAT)

                                                                                              SAT was looking to identify ways to enhance its national sport federations and better support Thailand’s athletes throughout the mid-2000s given the various international events that were being hosting in the country such as the Summer Universiade. With various projects and major events successfully delivered, SAT recognised areas that could be enhanced and sought to identify a partner which could empower its national sport communities and leverage its international position.

                                                                                              Over a number of years, the programmes engaged and developed the Bahrain sport sector and introduced participants to new and innovative approaches to sport development and management. The BOC also involved the regional sporting bodies and provided opportunities for various countries throughout the GCC (Gulf Cooperation Council).

                                                                                              OUTCOMES

                                                                                              SOLUTION

                                                                                              WAoS was engaged to identify how such a programme could be effectively implemented throughout the Bahrain sporting sector and enhance the professionalisation of sports locally. Through a detailed analysis, it was identified that a programme pathway for sport administrators would provide the necessary skills development required locally to achieve the overall goals of the BOC. These programmes provided international expertise along with localised content and context to develop individuals from the local club level through to leadership roles in sport.


                                                                                              BUSINESS CONTEXT

                                                                                              Bahrain Olympic Committee (BOC)

                                                                                              Having established a well-defined coaching pathway across Bahrain, the BOC identified a gap in the management of its National Federations (NFs). It embarked on a programme of modernisation to allow common administrative functions to be provided more consistently across NFs in order to allow them to focus on the important aspects of developing their respective sports and athletes.

                                                                                              Resources and courses have now touched all corners of the globe and member associations have been inspired to create opportunities for their communities to play badminton, often for the first time. One endearing story involved badminton representatives in a small nation in Oceania who were initially overwhelmed on the first day of a Player Pathway Programme. However, by the end, they embraced the new ideas and went on to create the nation’s first national championships and junior national championships within months of the programme. This has evolved to a coordinated player pathway from Shuttle Time being delivered in schools through to opportunities for players to compete internationally.

                                                                                              OUTCOMES

                                                                                              SOLUTION

                                                                                              The education vision that BWF identified had an immediate resonance with WAoS and we could clearly see how and where we could add value to their programme offering. We progressed a variety of activities focusing on providing programmes that support the development of BWF’s member associations through administration courses and events courses. Additionally, our platform has progressively played a more important role as Shuttle Time and coaching online courses now create blended learning opportunities. These reduce the time spent in face to face workshops and ultimately save resources of member associations due to a reduction in time and space requirements for such courses.


                                                                                              BUSINESS CONTEXT

                                                                                              Badminton World Federation (BWF)

                                                                                              Over a number of years, BWF had established some key strategic development projects and identified a vision for its development activities in the longer term. Central to this was the creation of Shuttle Time (its worldwide schools programme) and its coaching programmes. It also identified that additional programmes would need to be established which were best served through a partnership approach with WAoS.

                                                                                              • talent pool creation strategies based on ‘end-point’ planning;
                                                                                              • strategies to identify and select athletes into the player pathway;
                                                                                              • talent development strategies with associated KPIs and resource planning;
                                                                                              • talent presentation strategies that ensure players have the greatest chance of success;
                                                                                              • talent retention and engagement strategies;
                                                                                              • support services linked to pathway and player requirements; and
                                                                                              • stakeholder integration and strategies for a shared vision.

                                                                                              Participants should have achieved the following outcomes at the completion of the programme:

                                                                                              • Understand the key elements and inputs required for the development of a performance pathway plan for their organisation.​
                                                                                              • Recognise the role of the athlete pathway in underpinning the development of high-performance outcomes for their organisation.
                                                                                              • Create an action plan to underpin the development of a clear, robust and well-articulated performance pathway plan which includes:

                                                                                              OUTCOMES

                                                                                              SOLUTION

                                                                                              Overall, the programme not only facilitates understanding behind the approach required to build and manage athlete pathways but also provides a systematic and practical approach to developing a performance pathway plan that enables IFs to work with member associations/ national federations to implement and activate over the following years

                                                                                              Key aspects of programme delivery include:


                                                                                              • Three-day intensive Executive Education style programme.

                                                                                              • Pre-programme preparation, group work during the programme, additional individual planning sessions in evenings, and post-programme plan development.

                                                                                              • Regional delivery utilising region-specific and sport-specific content­.




                                                                                              BUSINESS CONTEXT

                                                                                              Athlete Pathway Programme

                                                                                              The Athlete Pathway Programme provides an appropriate global intervention that can be delivered on a regional basis, with the aim to have more member associations/ national federations aware of the importance of athlete pathways and performance planning. The programme is focussed on empowering member associations/ national federations to understand the key elements in leading and supporting a clear athlete pathway enabled through effective performance pathway planning for their sport/ organisation. Through the identification of short, medium and long-term goals, the programme highlights ways to maximise outputs at each stage of the pathway.

                                                                                              The Athlete Pathway Programme has been delivered across multiple regions and languages for various levels of member associations/ national federations. Partners include BWF, ICC, WCF, World Rugby as well as several open intake programmes.

                                                                                              Thank you for your enquiry. We will be in touch soon.